Tea planned three promotional activities for customers in the private domain community: big turntable lottery activities, brand activities, and daily activities. Big executive list turntable lottery: keep the same activity form as the new activity, so that customers can form a habit. Brand activities: fixed-day brand comparison activities: to promote community activity executive list and build brand activities. Daily activities: Irregularly set coupons, bargain prices, invite courteous activities, guide customers, repurchase, and pull new fission. The main function of the private domain community of Panda Tea is to wake up and remind, reactivate customers, and increase the consumption frequency of old customers.
Just like sending text messages. In the private domain community, more than 60% are loyal customers. The definition of loyal customers is: customers executive list who have placed an order before and have placed an order within 30 days. These customers are the focus group of Panda Tea. At the same time, using the original customer value algorithm of Bancheng Cloud Platform, it is all completed by only one employee in the store, and the value of executive list customers is automatically differentiated. Around different value customers, different intra-group robots are set up in the community to automatically reply to the content of activities. Do more refined community operations.
Choose a targeted meal time The welfare group will send out activities and benefits several times a day, and for high-value customers, products executive list that are more suitable for such groups will be distributed, and the frequency of reaching information will be increased: At around 8:30 in the morning rush hour, it is mainly a reminder, and some executive list posters will be sent out, and customers will place an order after seeing it. At 12:00 noon, seckill coupons will be issued in the group. There are 10 coupons in a group, which are 15 yuan discount coupons. During executive list the afternoon tea time, some series of activities will be promoted, such as a series of juice activities. Order Growth